About Me
Hi, I’m Renee Murphy — founder of Human Stories.
Effective marketing requires great storytelling. But finding the right words can be a challenge.
That's why I started Human Stories.
I help Manawatū business owners find the words and stories that make their marketing click - so you feel confident in what you’re saying and attract the right humans.
My approach blends empathy with strategic thinking – because human connection is the heart of effective marketing.
Why I do what I do
Your story is what gives your marketing meaning.
I’ve seen too many fabulous local businesses struggle to explain what makes them different.
Over the years, I’ve learned that the magic isn’t just in clever words. It’s in the clarity that comes when you’re clear on your brand story.
It’s awesome seeing my clients have ‘aha’ moments when they realise the real value they bring.
When your message is clear and relatable, your marketing becomes easier, more confident, and connects with your ideal customers.
Together, we'll find you clarity, confidence, and the right words to connect with the people you're here to serve.
Together, we'll create a messaging strategy that builds a strong foundation for ALL your marketing.
We’ll start by defining your values and brand voice. We'll build a profile of your ideal customers, and get clear on what makes your business different.
Then, we’ll create strategic messaging that builds trust and attracts loyal customers.
Need support and accountability as you apply your new messaging across your marketing? We can have regular check-ins to keep you on track, so you build a strong brand.
Are you ready to feel excited about your marketing?
I’d love to help.
My Story
My journey here (the long and winding road)
When I went to university, I wanted to be a psychologist.
When I left, I was a qualified teacher.
Standing in front of a class of teenagers taught me how to simplify ideas, build confidence and communicate with empathy - lessons I use every day in brand coaching.
Later, working in health promotion gave me a deep understanding of what motivates people and what gets in their way - the foundation of all great marketing.
At home with my first baby, my brain was hungry. So, when a local parenting magazine needed a volunteer columnist, I put my hand up.
A spark is lit
That’s when I discovered something new: I was a writer and a storyteller.
So, I founded Human Stories and wrote for publications like NZ Petrolhead, Palmy Proud and Good magazine.
It was a privilege to interview business owners and founders - many of whom didn’t think they had a story worth sharing.
But after years behind the keyboard, I realised something was missing.
Writing was powerful, but what really transformed clients wasn’t just the words. It was the clarity they found through the process of telling their story.
That insight changed everything.
I realised my real strength wasn’t just writing words. It was helping people see the bigger picture of their brand, connect the dots, and build messaging aligns with their values.
So, I pivoted again, from writer to brand messaging strategist and coach.
What I do today
I’m here to help you uncover what makes your brand stand out and bring that story to life across your marketing.
I want to see you winning.